I don’t know about you, but I’m a natural skeptic. But I’m also a romantic, which means I’m usually stuck in the middle of really believing great things can happen and knowing they probably won’t.
Take vitamins and supplements, for example. (This story really is going to come full circle about business–hang in there.)
I am the world’s greatest skeptic of alternative medicine. But I really want it to work, so I keep trying new things in hope that I can prove my inner skeptic wrong.
My cousin is a chiropractor and a couple of years ago he told me about these really “amazing” vitamins that were exclusively sold from medical professionals and had about a hundred and fifty benefits.
I rolled my eyes and handed him my credit card.
It took a year or two of running out and purchasing them again to realize a pattern: every time I took these vitamins, I felt really great. And it just so happened that every time I ran out of them, I started to feel a little less-than-great.
Last month I ran out of a couple supplements that I had been taking for months and months. My inner skeptical rebel thought, “I don’t need no stinkin’ supplements.”
Except that… about a week into zero supplements and vitamins, I felt like garbage. It took my stubborn self a little too long to realize the correlation.
A friend said, “You shouldn’t have to depend on vitamins and supplements to feel good!” Touche. But did I buy them anyway? Heck yes.
A long-term solution would be to figure out why I don’t feel great without them, but I shouldn’t have to feel like garbage until I figure that out. It feels a little like superficial health, but until the root problem is figured out, are vitamins bad? No!
Similarly, if your business growth isn’t healthily rising year after year, there’s a reason for it. It’s important to research why that is, but until you figure out why, “taking your supplements” in the business world equates to continual marketing.
But marketing doesn’t always have to be flashy. Sometimes it’s has humble as maintaining your behind-the-scenes health (your vitamins), like:
Keeping your search engine optimization up to date
Tweaking your website for more conversions
Diving deep into your Google Analytics to figure out what visitors liked and didn’t like
Updating your website plugins and themes to keep them safe from hackers
Keeping up to date with Google and Facebooks ever-changing algorithms
Strategically boosting social media posts
Removing excess code from your website that’s slowing it down
And about a hundred little things necessary to maintain your business